Me, slightly changing my mind about Web 2.0/3.0:
Greg, I agree with you on that. While I’m not in love with the terms Web 2.0 & Web 3.0, I think that from a business point of view it is important to set markers in time (Web 1.0, 2.0, 3.0) at specific moments where big shifts on the Web occurred. Agreeing on a single term and promoting a more or less similar definition makes it easier for people outside of this Web 2.0/3.0 world to understand. Honestly, I think it is more a “sales” term and a term everyone can understand and talk about. Most importantly, a term business owners can understand and then challenge their team on: “Is our business Web 2.0/3.0”?, even if they don’t necessarily understand everything Web 2.0/3.0 implies. Then, this is where as consultants/advisers we become important: “How can you make my business Web 3.0?” Final note, even though I don’t like the terms, I understand the benefits of gathering around the Web 2.0/3.0 terms. I use the term Web 2.0 everyday, it’s a term most people “understand”. Ben.
